Helping our customers Thrive & Drive into the future

Who we are as people is who we are as a company. We share the same values in the way we work with each other, our partners and our customers.

ATD provides you with digital solutions to help optimize your digital advertising spend to drive more customers to your business

Why ATD

An Unbeatable Selection


You won’t find a larger, more comprehensive selection of tires anywhere else. With ATD, you have access to over 4 million tires in every style and size from the top global brands in the industry. 

A Better Way Forward


Michelin believes mobility is essential and innovates passionately to make transportation more efficient and environmentally friendly. They continually strive to improve their tires’ safety, longevity, fuel savings, and more.

ATD Programs


We offer incentives and savings programs to help you maximize your dollar power. Our Partner Program delivers superior volume savings.

Driving Your Business


When you partner with ATD, we put our experience to work for you. Our tools and services are designed to level the playing field and help you be more competitive.

ATD’S aDVERTISTING PARTNERS

Driving your business

Saving money

MICHELIN®  BDF

 The MNA Brand Development Fund (BDF) Program is designed to help MNA dealers and distributors promote the MICHELIN®, BFGOODRICH® and UNIROYAL® brands and grow their businesses for an optimized consumer experience and increased sales. 

Take A Look

Collecting Money

ATD TireSeller

Offer your customers the ability to shop tires online. TireSeller is flexible enough to be installed anywhere on your website. You’ll have a smooth, integrated eCommerce solution while maintaining full control over pricing and aesthetics.

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2024 Promotions

Consumer Promos

Michelin North America, Inc. (MNA) will provide eligible dealers with the option to participate in the following Michelin, BFGoodrich, and Uniroyal consumer promotions. Dates and Offers are subject to change without notice. 

See 2024 Promotions

About us

American Tire Distributors is one of the largest independent suppliers of tires to the replacement tire market. It operates more than 130 distribution centers, including 24 distribution centers in Canada, serving approximately 80,000 customers across the U.S. and Canada.

ATD Fact Sheet

Our Purpose, Vision & Values

ATD Purpose,Vision, and Values
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